Who We Are


Our mission is to change the landscape of service delivery. We aim to empower businesses with the tools which they would need, to become more efficient and provide high-quality customer service.


Digital technologies are evolving faster than ever before. They are changing the face of business and companies need to evolve quickly or they’ll perish. According to a recent study, 89% of organizations consider adopting a digital strategy, however, only 44% have actually done it.


Throughout our journey, we’ve noticed that many products claim a lot of value but sadly more often their implementation falls short. Digital solution companies do more technical work than consulting, they implement technologies at a tactical level. Yet, it doesn’t align them with their clients’ business vision. They focus on day-to-day operational needs, but not enough on strategy or future vision. As a result, company culture and processes lack functional changes. Customers aren’t able to fully realize the benefits, hence fail to see the value from these solutions.


We want to change that.


Instead of plain technical work, we also provide consulting, to help customers address both tactical issues and long term growth using technology, specifically, by migrating customers to automation and cloud technologies.


Our goal is to align our clients’ digital strategy with their business vision and needs. This improves adoption and reduces expenses in delivery. It also shows customers the immediate value of their investment.


Are you ready to transform your organization to its core? Then let’s do it together!


Be Innovative
Anybody can follow directions and procedures, but it takes a creative mind to come up with something new and valuable, using the tools available, as well as your experience to innovate.

Be Agile
Big bang approaches do not work, it’s all about the journey. Start simple, start small, and build gradually. There are valuable lessons throughout the process, learn from each of them and adjust along the way.

Be Empathetic
Take your time to understand the business and the customers’ challenges. Help the customer in defining the solution, utilizing best practices and life-time experience.

Be Humble
We are all experts in our field, but don’t assume that you know all the answers. Truly appreciate the situation from the customers’ point of view.

Have Fun
Technology is a serious business. The impacts of your work can either be grave or great. Our work improves lives, but you will not be great until you enjoy what you do.


Founded in 2014 by Paul Cannon, Cloudland Technologies originated after years of business consulting. Paul had noticed many inefficiencies in the common practices of digital transformation. He believed, that there could be a better way to deliver value.

However, things didn’t always run smoothly. Coming from high-end consulting, Paul had a different vision for Cloudland which offered more generic services and quick implementation for a much lower price. But it didn’t bring the desired results and it wasn’t sustainable.

Paul was struggling to deliver his vision, and the company was falling short of obtaining true value. To stay afloat, Cloudland needed to change. Through consistent work and attending numerous workshops, we learned the following:

Clients need to focus on tactical issues first
Clients need to see the value quickly
Clients need to see their growth

Taking these into consideration turned Cloudland into what it is today. Instead of quick implementation, we started spending more time defining customers’ vision. We now take our time to map the technology implementation with the goals of the company. We empathize more with the company and also work with the end-users to understand their needs. It helps us to address the pain points and better align with our clients’ unique needs. We apply structural changes not only to company processes but also to its culture.

Instead of quick-time gains, we started building plans for steady and gradual progress. Now, we don’t try to do everything at once, instead focus on issues that need immediate attention first. Then, we develop a road-map with long-term goals to ensure that there is a continuous value path.
Instead of general services, Cloudland now focuses on specific products and areas. It allows us to provide more targeted information and closely work with each client.

Over the years, Cloudland has helped clients in a variety of industries. From finance and pharmaceuticals to e-commerce and non-profit. We also care about our community and commit 1% of our revenue to it.


Tara Williams, CEO

Tara Williams, CEO

Tara Williams is a technology executive and entrepreneur with over 20 years experience shaping the landscape of technology in Atlanta. Over that time, Tara has provided technology consulting for a wide range of industries, from Intercontinental Hotel Group to Her Majesty’s Revenue and Customs. She spent almost a decade leading Product Management for IntercontinentalExchange’s Global Clearing Houses and Trade Repositories.  Tara then set out to remove limits for the blind and visually impaired co-founding Foresight Augmented Reality. Her experience enables a strong understanding of business strategy and how to best apply technology to meet those goals.


Paul Cannon, Founder and COO

Paul Cannon, Founder and COO

Paul has 20 years in transforming businesses through technology. Paul is passionate about technology and business, but when he’s not working, he spends time with his family. You can also find him in his workshop or working in the garden. You can also find him riding his motorcycle in the mountains.


Amanda Burman, Head of Sustainability

Amanda Burman, Head of Sustainability

Amanda Burman is an entrepreneur with 20 years of results-driven leadership in operations, hospitality, and technology.  Amanda owned and operated three restaurants with two located in the Bay Area.  She previously assumed a variety of increasingly responsible corporate decision-making positions.  During her career she held several operational leadership positions, including Division Manager Performance Management and Measurement – Delta Airlines, Sr. Manager North America Operations CareerBuilder, and Sr. Manager CB Learning and Product Development – CareerBuilder.  She acquired an Executive MBA from Emory University and held the Marketing Chair Board Member position for the Executive Women of Goizueta coordinating the annual Executive Women of Atlanta Conference.


Kelvin Strickland, Director of Sales

Kelvin Strickland, Director of Sales

Kelvin helps organizations elevate to the next level of productivity, collaboration, efficiency and success. He drives value by creating targeted solutions with infrastructure, collaboration, devices, enterprise search and geospatial technology, using industry leading technologies.