Quick Start For Pardot
Duration: 2 week
Simple email marketing is too generic for today’s customers. High expectations that each individual will be treated on a personal level is driving the market. Those that can accurately market their product and service at the right time and place for a client is much more likely to close that client. Companies today need to be smarter and more aligned to their customers needs.
Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
THE CLOUDLAND TECHNOLOGIES SOLUTION
» Start with a Business review to understand your current state vision, goals and processes. We will work with your marketing team to define their goals and objectives. We will align a strategic plan for your customer engagement program.
» We will set up the core functionality of Pardot including website integration, landing pages, email templates. We will then connect you to your Salesforce instance.
» We will walk you through a guided path to train you on how you will be successful using Pardot while creating your first drip campaign.
» List hygiene is important, so we will help guide you through an ongoing process to ensure that your data is properly maintained.
» Focus on Continuous improvement with analytics. We use key success metrics to build reports & dashboards to support your goals. To support analytics and your customers useful Data is essential. We will show you how to analyze the performance of your campaigns.
» All along the way will provide ongoing suggestions to increase campaign impact, future campaign strategies, and stakeholder involvement.
» Finally, Adoption is our number one goal. A system that is not used, does not provide value. We support your success with training and ongoing support.